Upcoming JANUARY EVENT: Shine & Spark with SB Custom Fitness

From Beach Bootcamps to EMS Innovation: Serial Entrepreneur Natalie Ross Shares Her Entrepreneurial Journey In Fitness

What happens when you sell your first successful business, pivot to the financial investing world, then discover game-changing technology that pulls you back to your passion? Serial entrepreneur Natalie Ross transformed her love of fitness into B.O.S.S. (Body of Self Success), a beach bootcamp she launched while studying at UCSB and successfully sold in 2014. After gaining valuable experience in the financial investment world, Natalie’s entrepreneurial spark reignited when she discovered EMS (Electro Muscle Stimulation)—a more efficient, effective, and safe way to build strength and recover quickly. Today, her new venture, Santa Barbara Custom Fitness, is rapidly growing, combining cutting-edge EMS training with wellness amenities, including saunas and cold plunge therapy. Join us to learn how Natalie navigates multiple revenue streams, educates customers on innovative technology, and proves that following your passion back can lead to your biggest success yet. Natalie is originally from Sacramento, a UCSB Alumna, and a NAWBO SB Member.

• Day: Thursday, January 15th, 2026
• Time: 5:30-7:30pm
• Location: Acorn & Oak Studio – 4410 Hollister Ave, Santa Barbara, CA 93110